Why Roast Color Matters: Your Guide to Flavor
Each shade of a coffee bean reveals the unique flavor, aroma, and character inside your cup. Choosing the right roast is the first step to finding your perfect brew.
| Know Your Beans | ||||
|---|---|---|---|---|
| Bean Type | Key Characteristics | |||
| Arabica (What we use) | Grown at high altitudes Complex, nuanced flavors Higher acidity, smooth finish Flavor: Fruity, floral, nutty, chocolatey | |||
| Robusta | Stronger, more caffeine Earthy, bold, bitter notes Often used in espresso blends for crema | |||
| Liberica (The rare one) | Smoky, woody, mysterious Full-bodied, unique character Less than 2% of global coffee supply | |||
| Roast Level | Appearance | Key Characteristics | Best For | Try Our… |
|---|---|---|---|---|
| Light Roast | Light brown, tan, golden beige | Bright, floral, fruity flavors Higher acidity & caffeine Origin characteristics shine | Pour-over, V60, French press | |
| Medium Roast | Golden brown to chestnut | Sweet, nutty, chocolatey notes Balanced acidity & body The crowd-pleaser range | Drip, AeroPress, espresso | Seabright, Toasted Autumn |
| Medium-Dark Roast | Rich brown with slight oil | Dark chocolate & spice notes Fuller body, lower acidity Bold yet complex flavor | Espresso, cold brew | Espresso, Bloom & Shadow |
| Dark Roast | Deep brown to nearly black | Bold, smoky, intense flavor Very low acidity, full body Roast flavors dominate | Espresso, French press | Monsoon Magic |
